How KONG Transformed Inventory Management with Insight Works

Discover how KONG, the iconic dog toy brand, tackled their inventory challenges and achieved remarkable efficiency gains with Insight Works’ Warehouse Insight and Advanced Inventory Count apps. By transitioning from manual tracking methods to real-time barcode scanning, KONG reduced their annual inventory count time from a year to mere days. This case study dives into KONG’s journey, highlighting the benefits of accurate inventory management—from faster shipments and higher customer satisfaction to reduced waste and improved profitability. Learn how this transformation, backed by technology, allowed KONG to streamline operations, scale their business, and meet global demand while empowering their employees with intuitive tools. This story illustrates how any business can harness the right tools to overcome logistical challenges and unlock growth.

KONG website: https://www.kongcompany.com/
Advanced Inventory Count: https://InventoryForDynamics.com/
Warehouse Insight: https://WMSforDynamics.com/
Insight Works: https://dmsiworks.com/

Transcript

Ryan: All right, so today we’re diving into a problem that I think a lot of businesses can relate to, especially businesses that are growing really fast.

Emma: Yeah.

Ryan: And that’s keeping track of your inventory. Like, you have this great product and it’s selling like crazy.

Emma: Right.

Ryan: But, you know, can your systems keep up with that demand? We’re looking at a company a lot of us probably know, especially if you have a dog: KONG, the classic dog toy company.

Emma: Yeah, those tough red rubber toys.

Ryan: Yeah, exactly.

Emma: Absolutely.

Ryan: So KONG was facing this exact problem. Their old inventory system just couldn’t keep up.

Emma: Yeah, they were using really outdated systems like spreadsheets, manual counts, a lot of pen and paper stuff, a lot of manual processes.

Ryan: And this was really slowing them down.

Emma: Oh, yeah.

Ryan: To the point where it was taking them a full year to do a complete inventory count.

Emma: Yeah, that’s not sustainable for a company growing as quickly as they were.

Ryan: No, absolutely not.

Emma: It just doesn’t work.

Ryan: So they needed a solution, and they found it with Insight Works.

Emma: Right. They decided to implement some apps that work with Business Central.

Ryan: Yeah. Now they’re using Warehouse Insight and an advanced inventory count.

Emma: It sounds really technical.

Ryan: It is technical, but it’s made a huge difference.

Emma: A huge difference. I mean, they’ve gone from taking a year to do an inventory count to just a few days.

Ryan: Wow.

Emma: Yeah, it’s really incredible.

Ryan: So how does it work?

Emma: Well, basically, they’ve moved away from all those manual processes and are now using barcode scanning and mobile devices to update their inventory levels in real time.

Ryan: So instead of somebody walking around with a clipboard and writing down numbers…

Emma: Exactly. They’re scanning things.

Ryan: Yeah, they’re scanning barcodes, and all that information is going straight into their system.

Emma: That’s got to be a huge time saver.

Ryan: Oh, yeah, it’s a massive time saver and also eliminates a lot of the potential for errors.

Emma: Right. Because if you’re writing things down by hand, you’re going to make mistakes. It’s just inevitable.

Ryan: You’re going to transpose a number or something.

Emma: Yeah, exactly.

Ryan: Okay, so they’ve got these new tools, these new apps from Insight Works. But did it actually work?

Emma: Oh, it worked incredibly well. Actually, they saw some really impressive results.

Ryan: Like what kind of results?

Emma: For one thing, they drastically reduced their inventory count time, as we said.

Ryan: Right. From a year to a few days.

Emma: Exactly. And that freed up a lot of time and resources that they could then use for other things.

Ryan: Yeah, that’s got to be huge.

Emma: It is, it is.

Ryan: So what else did they see?

Emma: They also saw a significant increase in their inventory accuracy, which led to less waste and happier customers.

Ryan: That makes sense. If you know exactly what you have in stock, you’re less likely to overstock items and end up with stuff you can’t sell.

Emma: And you’re also less likely to run out of stock of popular items, which can lead to frustrated customers.

Ryan: Yeah, nobody wants to wait weeks for their dog’s favorite toy.

Emma: Exactly. Improved inventory accuracy has a lot of benefits.

Ryan: So we’re talking about faster shipments, happier customers. Anything else?

Emma: Oh, yeah. They also saw improvements in areas like staff training and visibility across the company.

Ryan: Okay, let’s break those down a little.

Emma: Because the system is intuitive and easy to use, it’s actually much easier to train new employees on it.

Ryan: So they don’t need weeks of training just to learn how to do inventory.

Emma: Right, exactly. It’s more streamlined, saving the company time and money.

Ryan: And what about visibility?

Emma: With the old system, it was difficult to get a clear picture of inventory across the company.

Ryan: Different departments might have different information.

Emma: Exactly. And that could lead to all sorts of problems.

Ryan: Like, one department might think they have plenty of a certain item in stock.

Emma: Right.

Ryan: But another department might be running low.

Emma: Exactly. That could lead to delays and confusion.

Ryan: So this new system gives everybody a single source of truth.

Emma: That’s exactly right.

Ryan: Real-time data, everyone’s on the same page.

Emma: Huge for a company like KONG operating on a global scale.

Ryan: So it sounds like these apps from Insight Works weren’t just a band-aid solution.

Emma: No, not at all. They revolutionized how KONG does business.

Ryan: They transformed their operations and allowed them to scale their business more effectively.

Emma: And that’s the power of technology to solve real-world business challenges.

Ryan: And unlock new levels of efficiency and growth.

Emma: It’s not just about big companies like KONG either. These same principles apply to businesses of all sizes.

Ryan: Let’s break down exactly how they did that. We know they dramatically cut down their inventory counting time, but what were some of the other key benefits?

Emma: With improved accuracy comes better forecasting and planning. KONG used to base their production on estimates, leading to overproduction or shortages.

Ryan: So now they have a clearer picture of demand trends.

Emma: Exactly. They can fine-tune production to match actual demand.

Ryan: That’s going to significantly impact their bottom line.

Emma: Absolutely. Less waste from overproduction, fewer missed sales from shortages—it’s a recipe for increased profitability.

Ryan: It’s not just about the numbers, though. Think about the environmental impact.

Emma: Reducing waste is a big win for sustainability.

Ryan: Especially these days.

Emma: By optimizing inventory, KONG is minimizing their environmental footprint. Good for the planet and their brand image.

Ryan: We’ve talked about the big picture benefits: efficiency, profitability, sustainability. But what about the day-to-day impact?

Emma: One area of huge improvement was in their shipping process. Before, it could take days to locate an item in the warehouse.

Ryan: Wow.

Emma: But now, with real-time visibility, they know exactly where everything is.

Ryan: So that makes order fulfillment much faster.

Emma: So much faster.

Ryan: Faster shipping time to happier customers.

Emma: And it goes beyond just speed; they can also track shipments more effectively, reducing the risk of items getting lost or delayed.

Ryan: So it’s all about creating a more seamless and reliable experience for customers.

Emma: Exactly.

Ryan: We’ve talked a lot about Warehouse Insight. What about the other app we mentioned?

Emma: Advanced Inventory Count. It’s all about making cycle counting efficient and accurate.

Ryan: What is cycle counting?

Emma: Instead of the once-a-year scramble to count everything, cycle counting means counting smaller sections more frequently.

Ryan: So you don’t shut down the entire warehouse to count everything.

Emma: Exactly. You count a few aisles each day, keeping data fresh and minimizing disruptions.

Ryan: That makes a lot of sense.

Emma: And with Advanced Inventory Count, it’s all done electronically. No more manual counting, no more human error.

Ryan: That’s huge.

Emma: It makes the process so much more accurate and efficient.

Ryan: Not just gut feelings or estimates anymore.

Emma: No guessing games—solid data to back up decisions.

Ryan: These apps allow KONG to make much more informed decisions.

Emma: Data-driven decision-making, which is essential for any business that wants to succeed.

Ryan: It’s fascinating how these apps can have such a profound impact on a company’s operations.

Emma: It really is, and it’s a testament to the power of technology.

Ryan: To empower businesses to work smarter, not harder.

Emma: KONG is a perfect example. Streamlining inventory management freed up time and resources.

Ryan: Letting them focus on what they do best: making great dog toys.

Emma: Exactly, a win-win for everyone.

Ryan: There’s a bigger lesson here for other businesses.

Emma: Whether you’re selling dog toys or software, having accurate, up-to-date inventory information is crucial for success.

Ryan: What’s the key takeaway for our listeners?

Emma: Don’t underestimate the power of the right tools. Investing in technology that streamlines processes can have a huge impact on your business.

Ryan: Especially in something as fundamental as inventory management.

Emma: If you get that right, it can lead to many positive changes.

Ryan: More efficiency, profitability, sustainability—you name it.

Ryan: Sometimes, the biggest changes come from focusing on these seemingly small details.

Emma: By taking control of inventory, KONG unlocked their full potential, becoming an agile and responsive business.

Ryan: Which any business, big or small, can aspire to.

Emma: Absolutely.

Ryan: Now, let’s talk about the human side of this transformation.

Emma: Change can be challenging, especially in a fast-paced environment like a warehouse.

Ryan: Were there any growing pains during implementation?

Emma: There’s always a learning curve with new technology, but Insight Works’ apps were intuitive and easy for employees to use, even for those who weren’t particularly tech-savvy.

Ryan: So they weren’t just thrown into the deep end.

Emma: No, they received comprehensive training to get up to speed.

Ryan: That’s good.

Emma: The apps were also designed with end users in mind—simple interfaces, clear instructions, and mobile-friendly functionality.

Ryan: So they weren’t fumbling around with a huge tablet.

Emma: Exactly. Insight Works tried to make it as easy as possible.

Ryan: KONG also emphasized the benefits to employees.

Emma: They explained how it would make their jobs easier and improve efficiency, ultimately helping the company grow.

Ryan: A collaborative effort rather than a top-down mandate.

Emma: Exactly, which helped in getting everyone on board.

Ryan: When people understand the why behind a change, they’re more likely to embrace it.

Emma: In KONG’s case, the results were undeniable. Employees saw firsthand how these apps saved time and reduced errors.

Ryan: It’s a great example of how technology can improve employee morale and job satisfaction.

Emma: It’s not about replacing human workers with robots but giving them tools to do their jobs better.

Ryan: And those tools help bring joy to dogs and their owners worldwide.

Emma: Exactly.

Ryan: It’s a reminder that even in business and technology, there’s a human element.

Emma: Technology is a powerful tool, but people ultimately drive innovation and create meaningful impact.

Ryan: That’s a great point.

Emma: So, as we wrap up our deep dive into KONG’s inventory transformation, what’s the final thought for our listeners?

Emma: If a company known for durable dog toys can embrace technology to streamline operations and achieve amazing results, just imagine the possibilities for your business.

Ryan: It’s about being open to new ideas, finding the right tools, and empowering people to make a difference.

Emma: KONG took a potential logistical nightmare and turned it into an amazing success story.

Ryan: A reminder that even complex challenges can be overcome with innovation and the right technology.

Emma: Couldn’t agree more.

Ryan: Maybe the next time you see a dog happily chewing on a KONG, you’ll think about all the innovative systems that helped get it there.

Emma: I hope so.

Ryan: That’s a wrap on our deep dive.

Emma: Awesome.

Ryan: Thanks for listening, everyone. We hope you enjoyed this episode, and we’ll catch you next time.